Storyboards

These images are showing the basics of what we are going to put in our opening title sequenece. This being the opening title graphics, and then showing how short clips of interviews will be shown after the documentary is introduced. Vox pops are also going to be used.

Production Schedule & Planning

Production Schedule

Title of Documentary: Live in Colour
Directors: Laura De Valle, Adam Capewell & Rachel Ferguson
Producers: Laura De Valle, Adam Capewell & Rachel Ferguson
Client: OCR

Date production Started: 27th September
Formal Proposal Started:4th October Completed: 6th October
Storyboard Started:
Filming Started: 4th October Completed: 14th November
Post Production Started: Completed:
Rough Cut Submitted:
Final tape completed:
Sent To Client:

Equipment Required:
Camera, Tripod, Microphone, Headphones.

Transport Required:
Bus, Car, Walking.

Interview Images

This image is showing how we have considered the fact of the interviewee being in quite a close shot, with the eye level, one third of the way down the screen. These images however do not show how the interviewee will be placed on the left hand side of the screen, looking in to the space on the right hand side, it concerntrates more on the eye level and closeness of the person.

This image is following the same rules of the image of the intervew with the art advisor, however it is showing the interview of an art student.

Interview Questions

To be prepared for the initial interviews, a set of questions for each interviewee is needed before hand, this is so that after the interview is finished, we will know if we got all the information intended to get.

Interview with Art Student

• Do you feel that colour influences you as an art student?
• Does colour influence you in your work?
• Did the use of colour in the art industry persuade you in any way to take the subject?
• Do you prefer creating pieces of art with colour in them?
• How important do you feel colour is in society?
• Do you think that colour can be stereotypical? (e.g blue for boys, pink for girls, black for goths)
• What is your favourite colour?
• Why?

Interview with Art advisor

• Would you say that colourful paintings in the gallery are more popular?
• Are customers more attracted to the more colourful paintings?
• How important do you think colour is in todays society in your line of work?
• Do artists use particular colours to represent an emotion in their pieces?
• How does colour personally influence you?
• What is your favourite colour?
• Why?

Interview with Art Teacher

• Is colour important when you are teaching a lesson?
• Do you feel that the students are more interested in the lesson when using colour?
• Do you encourage your students to use colour within their work?
• Did using colour personally influence you to become a teacher?
• How important do you think colour is in todays society?
• Do you feel that uses of colour has become more popular?
• What is your favourite colour?
• Why?

Storyboards

TV scheduling

TV Scheduling

The schedule for day to day television can be broken down into different categories. This being repeated each day, audiences know when the programme they want to watch would be on.

These categories include:

- Early morning
- Day time
- Prime time
- Night time


Each category aims to entertain the particular audience for each of these. This is done so that viewings can rise as they know they are appealing to a particular audience and can go further with programmes with the same target audience. The audiences for each of these categories are;
- Early morning - workers
- Day time - housewives
- Prime time - everyone
- Night time - students
These target audiences are aimed at as that would be the time that most of the programmes are watched by each group.
The idea of 'the watershed' is that after 9pm, more mature programmes can be shown including scenes including more violence, swearing and scenes of a sexual nature.


Furthermore, taking into account target audiences, each terrestrial channel aims its programmes at a certain group of people. With viewing numbers being able to be monitored, the channel knows what appeals to their audience and what does not. BBC1 for example is aimed at middle aged and middle class people, where as BBC2 is aimed at more educated people supported by the amount of documentaries. ICT1 however aims more to entertain everyone within the working class, usually within the prime time slot. Channel 4 aims to entertain mainly students, this is done by showing programmes more towards that age range in the night time slot. Channel 5 however has been problematic as it tried to appeal to everyone, therefore the viewing numbers becoming lower as programmes that don't appeal to the majority will affect this.


The percentage of repeats varies throughout each terrestrial channel. These percentages include:
- BBC1 = 10%
- BBC2 = 20%
- ITV1 = 30%
- Channel 4 = 30%
- Channel 5 = 40 %
These figures show that the BBC repeats less programmes than the other channels. This is because the TV licences that people pay cover the BBC, where as it is cheaper for the other channels to pay to premier shows from other countries, rather than make them themselves. This is because the studio space is so expensive.

Running Order

Running Order

Opening Titles	20 seconds
Archive footage of music video showing how colour is used	40 seconds
Snippet of interview with art teacher talking about importance of colour	30 seconds
Cutaway shots of different artworks influenced by colour	30 seconds
Archive footage of art studios	30 seconds
Vox pops of peoples favourite colour	40 seconds
Snippet of  Interview with emerald shown	20 seconds
More montages of billboards and colourful products introducing how colour affects emotion	1 minute
Extended clips of vox pops asking how a particular colour makes a person feel	30 seconds
visuals showing colour therapist with voiceover saying how we interviewed her	10 seconds
phone interview with colour therapist used over visuals of relevant images to colour therapy	10 seconds
Advert break	3 minutes
Archive footage of colourful advert	50 seconds
Interview with art advisor discussing how colour attracts the audience	2 minutes
Shot of different colour ties from a school showing how different people have their different colour representing their houses	5 seconds
Quick clip of football crowd showing influence of colour	10 seconds
Conflict used of people discussing their favourite football teams in interviews	1 minute
Black and white film clip shown	15 seconds
Colour film clip shown	15 seconds
Interview with people in vox pops discussing how colour tv has enhanced the experience	30 seconds
Vox pop shots asking about whether certain colours put people off	50 seconds
Clip of interview with colour blind person discussing how its affected his life	50 seconds
Cutaway shots of people in the street in colourful  clothing with voiceover discussing how colour affects fashion	20 seconds
Interview with fashion designer discussing how colour helps to attract people into buying particular clothing	40 seconds
Establishing shot of primary school and colourful walls in school showing colour	20 seconds
Interview with primary school teacher asking how they use colour to teach children	40 seconds
Establishing shot of secondary school and clips used of art department showing students drawings influenced by colour	20 seconds
Interview of secondary school art teacher talking about importance of colour	30 seconds
Cutaway shot of colour charts and drawings	10 seconds
Revert back to interview with teacher as he talks about how it keeps them entertained	30 seconds
Establishing shot of psychologists room with voiceover introducing the psychologist	20 seconds
Interview with psychologist as he discusses how colour affects emotion	40 seconds
Music video of an aggressive song with use of colour	10 seconds
Vox pops used asking people if they think does a colour change emotion	40 seconds
Interview with aura woman then shown to display how certain colours can affect a persons aura	40 seconds
More  clips of the interview with the psychologist as they discuss emotions and the beliefs of aura	50 seconds
Clips of adverts with colour	25 seconds
Shots of billboards and advertisements in magazines	25 seconds
Interview with advertisers as they discuss why they use so much colour in the advertising campaigns	50 seconds
Voiceover wrapping up how influential colour is on our lives whilst shots of colourful artworks are being shown	30 seconds
Colourful products still being shown through the duration off the closing credits	50 seconds
Total duration	26 minutes

Formal Proposal

Formal Proposal for Documentary

For our documentary we decided to choose the topic of colours, this was because it is a wide reaching topic and appeals to any audience and it will show the difference in opinions of the influence of colour when considering different individuals. Colour is used in many ways to persuade people to buy something or to attract them to a certain film or song for example. Furthermore, with the digital switchover having taken place recently, we thought it would be relevant and interesting to research the change of black and white TV to colour.

After doing research on different types of documentaries, we decided that our documentary is going to be mixed, this is because it will involve interviews, narration and archive material. This breaks up the interview, keeping it interesting throughout, appealing to a wide audience.

The style of the documentary is going to be informal based, this is to keep the audience interested as if it was too formal, the light hearted topic of colours would no longer be entertaining to the audience. In addition to this, by the documentary being informal, it makes the viewer more comfortable watching the documentary and they feel like they can relate to the narration without feeling like it is too serious. The documentary will also be fast paced, this adding to the idea of keeping the audience entertained throughout.

When taking into account the terrestrial channel that the documentary will be aired on, the target audience of each channel has to be considered. As our topic is targeted at any audience, ITV1 is the terrestrial channel aimed to entertain everyone of a working class, this appealing to a wider range of people. However after doing further research by doing the questionaire, most of the people asked were from the ages 16-30, this showing a younger generation, mainly of the student age, therefore the terriestrial channel suitable would be channel 4 as it is aimed at students.
As the schedule for each day on the terrestrial channels is split into segments, the particular segment we decided to screen our documentary would be prime time; this being that it is aimed that the programmes shown then would be to entertain everyone.

After deciding on our idea for the documentary, research needed to be done to outline the different ways we could approach the documentary and the different factors we could include throughout. This is known as primary research. We began by creating a questionnaire consisting of 20 questions based on people’s personal view on the importance of colour and how they are influenced in different ways. This we found beneficial as we then knew what things to include in the documentary and what things didn’t matter to the majority of people asked. These results would then show us what are the most popular views on the influence of colour and suggested what possible interviews and archive footage that could then be included.

After gaining the knowledge on what certain individuals think about the topic, secondary research was then done to further our understanding of the idea. This is the idea of researching the topic on the Internet for example, this showing a secondary resource of information as it has come from someone else. After the questionnaire, we felt it was necessary to research the influence of colour within the media and also with reference to the change of colour TV. We also looked at different websites showing how colour can be so important to people, this including a website we found about a ‘Colour Museum’ which educates people about the different colours however with fun things to look at. Furthermore, we also looked at different artists who use colour as a key theme in their paintings, this influencing us to use the idea of art and the use of colour in one of our interviews.


The narrative structure of the documentary is going to begin with fast pace editing. This is done to attract the audience at an early stage making them want to view further on into the documentary and see what is it about. The beginning will include narration introducing the documentary with cut away shots relevant to what is being said. Also, small clips of the interviews used throughout will used, this giving the audience an insight to what they are going to see and the types of things they are going to discover throughout. The beginning of the documentary will mainly talk about the influence of colour and how important it is in today's society without even realising it. This will be the basis of introducing the things going to be talked about within the rest of the documentary. The beginning will also talk about the history of the use of colour within the media, this showing relevance to the idea of colour TV being introduced and how it affected people. 
The middle of the documentary will then go on to develop the ideas of the influence of colour, this however being more based on art, media, advertisements and music. This is where interviewees would be introduced, these being of an art teacher and an art advisor fits in well with the theme and allows the documentary to expand in its audience as people will become more interested as it includes people with knowledge and experience rather than just secondary research being done and archive material used throughout. The middle of the documentary will also raise an unsolved question. This being a typical code and convention of a documentary, after doing more research on documentaries we thought it would be interesting to the audience to make them think during their viewing of the documentary. This unsolved question will be based around the negatives surrounding colour and whether stereotypes of colours e.g pink for girls and blue for boys causes controversial views. In addition, the main conflict would be due to the colour connotations of football teams, this causing people to cause problems of people wearing the colour of their rival team. This we looked into during our research through our questionnaire finding out that a lot of people would not wear the colour of their rival team, this showing how important colour is in today's society.
Towards the end of the documentary, a change in the mood would occur talking about the positives of the importance of colour and showing the audience how influential and useful colour actually is. The audience at the end would go away feeling something new about the topic and maybe not take something so simple for granted and not realising actually how important it is. This being the aim of the documentary altogether.


The content going to be used within the documentary consists of different interviews, archive material and Vox Pops. Cut away shots will also be used throughout, this breaking up the documentary and showing shots relevant to the narration and what is being said. The interviews will entail different views on the influence on colour in that particular persons life. For example a young girl with bright coloured clothes and hair will be interviewed, this supporting the idea of the range of target audience as younger people will be interested in what she has to say. In addition, interviews with an art teacher and an art advisor will be included, this showing the more formal side to the interview as this will include more factual information rather than opinion. These interviews will take place infront of a relevant background, for example the art teacher in an art room infront of colurful paints, and the art advisor in an art gallery infront of colourful paintings. Vox Pops
will be shown throughout, this further breaking up the footage with the fast pace editing.
Archive material is going to be used within the documentary, this will support the narration and explain to the audience how influential colour is within the media. Material such as music vidoes, advertisements and footage from football matches will be included. This being used as evidence to what is being said.
The cut away shots are going to be of people walking in the street with colourful clothes on, this showing how colours are important in a persons day to day life. Furthermore, cut away shots of colourful objects will be included to break up the action, however still having relevance.


When taking into account the resource requirements needed when filming would include a camera, a tripod to keep the camera steady and microphone which will be clipped to the person being interviewed. The only props included in the documentary will be those that the interviewees could possibly use, this being different paints or coloured materials from the art teacher or a painting from the art advisor.

Audience Research & Target Audience Interviews

Target Audience Interviews


 







These videos show three different people being asked the interview questions from the questionaire.



Questionnaire Graphs + Results

 

           

 

From the results shown, it clearly shows that more male people were interviewed, however not a large difference, this showing the different points of views on the questions from both male and female and the results not being gender based. 

 

This chart is showing the majority of the people asked being from the age range 16-30, however with nearly a third of the people being from a different age range, it shows how the results can be versatile.

 This chart clearly shows the many different colours that people favour, this clearly showing the difference in people that were questioned. In addition, it also shows familiar favourite colours throughout, red and blue being the highest number, this showing how age and gender don’t matter when talking into consideration favourite colours.

 This chart is showing the different reasons for peoples colours being their favourite, these particular words are showing why a colour would attract to someone. It is clear however that people don’t really know why it is their favourite colour, they just like it. Furthermore, the second biggest result being that the colour is bright, this showing how bright colours would appeal more. 

 

 

This chart is showing that there is a clear difference of opinion when people are considering their least favourite colour. The ‘none’ section is showing that the majority of people don’t have a least favourite colour, this showing how important colour is and how so many people like a lot of colours.

 

This chart is clearly showing that by a colour being boring makes them un appealing to people, also by the majority of the people not knowing why it is their least favourite shows how they haven’t really thought about it and they just don’t like a colour and may necessarily not know why.

This chart is showing how important colour is when representing a different person and their personal style and how they express themselves. This result being very clear supports the idea of the representation of colour strongly.

This chart is clearly showing how people don’t tend to remember the first time they watched a colour tv, this suggesting how colour tv was not as powerful as intended, however many people will have been very young at the time and this can be taken into consideration.

This chart is showing the high influence of colour from a particular group e.g football teams. Although there are a contrasting number of people who say it doesn’t matter about the representation of colour within a group, suggesting how it matters to some people more than others.

 

This question was asked due to the previous question following on from the representation of colour within a particular group of people. This would be shown through football teams, as football hooliganism is affected vastly by the colour of the shirt worn belonging to a particular team. 

 

With reference to the question previous to this one, this was to see the importance of colour when considering a rival team. It is clear from the results that two thirds of people would wear the colour of their rival team as they see it as just a colour and doesn’t represent the team two much, however there is still a third who strongly believe that the colour belonging to a club is very important and would refuse to associate any clothes with that colour of the rival team.

From looking at this graph it is extremely obvious that colourful advertisements and products appeal to people more and attract them to buy something. This is supporting the idea of colour being very powerful in a positive way.

This shows that colourful art work and photography is more effective and pleasurable to the eye by use of colour, the minority however said they appreciated the use of black and white photographs in particular. This is showing the diversity of people when taking into account different uses of colour when not trying to persuade but trying to entertain.

By this chart showing the vast majority not supporting the idea of stereotypes within the use of colour, it shows how times have changed and people believe more in gender equality. The minority however could support the idea of pink or blue being their favourite colour depending on which gender.

Colour can often make people thing about certain things, e.g red for anger, and blue for sadness. However these results show how people don’t necessarily always thing about a certain thing with reference to a particular colour as people’s opinions will vary.

 This is showing how although people can be influenced by colour to buy something for example, they are not necessarily influenced to be creative by music or art in particular, as many artists are. This doubting the amount of influence colour actually has on people.

 

It is clear that most people aren’t put off their food by it being a particular colour, however many others had the answer as red, this was because it reminded them of blood and it put them off, otherwise any other food wasn’t affected by colour.

 

This is showing the wide range of colours worn by people and how a lot don’t have a favourite colour of clothes, where the colour black is clearly worn by a lot of people on a day to day basis.

 

This is showing a wide range of TV programmes available today, this due to satellite television and the digital switchover. E4 being clearly the most popular, this is being supported by E4’s target audience being students and the people interviewed throughout this questionnaire were majority based students. The terrestrial channel ITV1 coming close after E4 shows the continuation of the success of terrestrial channels, particularly ITV1 when considering primetime TV.

 

This graph is showing the vast majority of people watching Television at night time, the programmes shown at this time aimed at the audience of students supports this. By this research being done, it is clear that people particularly want to watch TV late at night as the programmes are more suitable for their age and more entertaining. The early morning and day time being aimed for more workers and housewives support the fact of the younger generation of being in education.