Evaluation

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

The codes and conventions of the documentary had to be considered during the filming and editing process.
This video is a recording of me stating what codes and conventions of a documentary are and what was used in my documentary.

 

This is a voice recording of the codes and conventions used in my documentary and why the different elements were included.

These imagess are showing examples of print adverts which have been done by channel 4. These images were found on the website www.4creative.co.uk
By looking at different examples of print adverts, it then became clear what the codes and conventions of a print advert were, this also showing the specific codes and conventions that channel 4 use.
The codes and conventions that i needed to consider after researching the different examples, it was clear that a simple image is supposed to be used, with the channel 4 ident on the bottom right hand side of the image, with the needed information on the documentary on the bottom left.

This image is showing how i followed the condes on conventions of the channel 4 print adverts, making sure that the image was not too complicated, and that the needed ident and information was placed on the image where it was supposed to be.

These two audio clips taken from You Tube are showing examples of Radio Adverts. After researching the codes and conventions, it was clear what was needed to be included, however there is a lack of examples of radio adverts on the internet advertising documentaries. These audio clips show the basic codes and conventions for a radio advert, this including music, a voiceover and relevant exciting things to make an audience interested in the programme, place or product.

2. How effective is the combination of your main product and ancillary texts?

This prezi is showing how i presented the combination of my main product and ancillary texts. If the prezi does not seem to be working, by clicking on the link to the prezi website, it will show the presentation in full.

Question 2 on Prezi

Due to the fact of the codes and the conventions for the radio advert being researched, this along side with the codes and conventions of the print advert and the documentary, it was then clear to me what i needed to do to entail the best possible outcome for my work, following the needs of the audience, however at the same time keeping on the right track of the rules that need to be applied.
Considering the documentary was mixed, this follows a broader target audience appeal, this being that it needed to be considered when thinking about the radio advert and the print advert, making sure that it appealed to a wide audience but at the same time following the general theme of the topic of colour.

3. What have you learned from your audience feedback?

From the audience feedback, this helped to see how successful the documentary was. By taking into account the target audience throughout, it was found a challenge to follow the audiences preferences to attract them and keep them interested, and at the same time keep it relevant to the topic.
The documentary being a mixed documentary, this following the codes and conventions, this is shown through the example of both archive material and interviews used. A mixed documentary we thought appealed more to our target audience, as it keeps them entertained as there are different features throughout keeping them interested in the topic and finding themselves able to watch it, finding out new information and watching on.  

The audience feedback section began by as a group, collectively making up 10 questions that would be asked to different people after watching the documentary. The image above shows an example of the 10 questions that were asked. Fifteen people in total were asked, this being not too big of a number so that decent results could have been retrieved from asking these questions.

We found this exercise very beneficial to the group, it is very satisfying to know when people appreciate the work that you have completed, which you then know if it has been successful or not. After asking the questions, the results were collected together and put into graps on Microsoft Excel. This was so that the results were clear to understand.

This graph is showing the results to the question 'Did you like the documentary?'. This is quite a simple question, however as it is simple, the audience can then be completely honest about what they thought about the documentary. It is clear from this graph that the majority of the 15 people asked did infact like the documentary, where as a small minority did not like it, this could be due to the fact they did not enjoy the topic in genral, or they didn't feel that the idea was done justice. By doing audience feedback research, it helps with knowing what worked and what didn't, this being that if the process of creating something like this was to be repeated, as an individual i would know what things to include and what elements did not work as well and appeal to an audience.

This graph is clearly showing a one sided result. The question being 'Did the documentary make sense to you?' shows how the audience really understood the documentary. This i feel is due to the simple topic of colour, however wide reaching and having the ability to be researched into depth with many different features, it is a topic that can be enjoyed by every type of audience. This being that it isn't age or gender specific, it concerntrates more on the discovery of how important colour is, rather than trying to persuade someone to do something.

In hindsight, i would have made sure that all filming was near enough perfect. This caused a lot of problems with the editing, this being that when it came to capturing all the footage that could be used, we found ourselves with a lack of useable footage due to bad equipment or bad filming.  I would also make sure that every single element of the project is planned, this is because of not having a sense of a plan within everything that you do within group work causes problems with knowing who is doing what.

These print screen images are showing how i uploaded the video onto YouTube, then posted a link onto the social networking website, facebook. By asking people to watch my documentary and comment on it and leave there thoughts, it helped to understand what an audience wants out of their own viewing experience.

To quote some of the comments on the documentary 'very professional! cuts are a little jumpy but overall awesome job' and 'yes a couple of jumpy bit's only on picture quality' supports the fact of the camera tape quality being bad as we got to the editing stage. This being noticed by an audience, shows what people want to see when they are watching something, proving that the best quality of editing needs to be considered.

By uploading the video onto such a popular networking site, it allows a range of people to view the documentary, supporting the idea of it being possible for any target audience to watch it, although aimed at students.

Alex is showing an interest in the documentary, by saying it looks professional shows how he got a good impresstion from the product, although he gives some criticism, it is constructive and something to think about.

Rebekah also gives some constructive criticism, however the positive feedback overrules this as the uses media language, this is shown by referring to the cut away shots and the music used. The phrase 'interesting documentary' supports our audience feedback questionnaire by everybody asked understanding the documentary. 

Francesco seems to really enjoy the documentary. This i feel is extremely positive feedback, by referring to how we tried to show colour within so many aspects of life, the quote 'colour being used in different industries' supports this. This supports the idea of trying to make the documentary interesting to an audience which seems to be successful.

Jonny mentions the word 'society'. This was a factor that we really tried to concerntrate on and the question, 'How important do you think colour is in society?' was one that we asked everybody that we interviewed. By somebody mentioning the word society, it shows our success in trying to show how important colour is within every day life and how people don't consider it to be a major factor of life.
By putting my documentary on facebook, it enabled me to see a range of peoples opinions and ideas. The majority of people who watched it did infact comment on the jumpy camera, however they do refer to this as bad use of equipment. This is a factor that i have taken on board and if ever i did a documentary again i would make sure that all equipment is of a good quality before use.

This video is showing a media student watching the documentary which had been posted on the broadcasting website, youtube. This person has done a 5 minute commentary of the documentary saying what worked and 

 what could be improved. As this person is a media student, the comments he has made on the documentary are them of those which would be beneficial to what could be changed and what worked well when considering the target audience. This helped with understanding what codes and conventions were successful at every point of the product. The media student knowing the codes and conventions of a documentary already helped into having more things to comment on. In hindsight, if the documentary was to be done again, this video helps by stating what could be changed in the future and what the audience want and what appeals to them.

4.How did you use media technologies in the construction and research, planning and evaluation stages?

This presentation is showing the different uses of technology throughout the entire project. All different aspects of technology are shown, going into detail on how to work them and how i personally used them within the planning, filming and editing process.

Question 4- Technology