Final Product

Documentary

Print Advert

Radio Advert

Evaluation

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

The codes and conventions of the documentary had to be considered during the filming and editing process.
This video is a recording of me stating what codes and conventions of a documentary are and what was used in my documentary.

 

This is a voice recording of the codes and conventions used in my documentary and why the different elements were included.

These imagess are showing examples of print adverts which have been done by channel 4. These images were found on the website www.4creative.co.uk
By looking at different examples of print adverts, it then became clear what the codes and conventions of a print advert were, this also showing the specific codes and conventions that channel 4 use.
The codes and conventions that i needed to consider after researching the different examples, it was clear that a simple image is supposed to be used, with the channel 4 ident on the bottom right hand side of the image, with the needed information on the documentary on the bottom left.

This image is showing how i followed the condes on conventions of the channel 4 print adverts, making sure that the image was not too complicated, and that the needed ident and information was placed on the image where it was supposed to be.

These two audio clips taken from You Tube are showing examples of Radio Adverts. After researching the codes and conventions, it was clear what was needed to be included, however there is a lack of examples of radio adverts on the internet advertising documentaries. These audio clips show the basic codes and conventions for a radio advert, this including music, a voiceover and relevant exciting things to make an audience interested in the programme, place or product.

2. How effective is the combination of your main product and ancillary texts?

This prezi is showing how i presented the combination of my main product and ancillary texts. If the prezi does not seem to be working, by clicking on the link to the prezi website, it will show the presentation in full.

Question 2 on Prezi

Due to the fact of the codes and the conventions for the radio advert being researched, this along side with the codes and conventions of the print advert and the documentary, it was then clear to me what i needed to do to entail the best possible outcome for my work, following the needs of the audience, however at the same time keeping on the right track of the rules that need to be applied.
Considering the documentary was mixed, this follows a broader target audience appeal, this being that it needed to be considered when thinking about the radio advert and the print advert, making sure that it appealed to a wide audience but at the same time following the general theme of the topic of colour.

3. What have you learned from your audience feedback?

From the audience feedback, this helped to see how successful the documentary was. By taking into account the target audience throughout, it was found a challenge to follow the audiences preferences to attract them and keep them interested, and at the same time keep it relevant to the topic.
The documentary being a mixed documentary, this following the codes and conventions, this is shown through the example of both archive material and interviews used. A mixed documentary we thought appealed more to our target audience, as it keeps them entertained as there are different features throughout keeping them interested in the topic and finding themselves able to watch it, finding out new information and watching on.  

The audience feedback section began by as a group, collectively making up 10 questions that would be asked to different people after watching the documentary. The image above shows an example of the 10 questions that were asked. Fifteen people in total were asked, this being not too big of a number so that decent results could have been retrieved from asking these questions.

We found this exercise very beneficial to the group, it is very satisfying to know when people appreciate the work that you have completed, which you then know if it has been successful or not. After asking the questions, the results were collected together and put into graps on Microsoft Excel. This was so that the results were clear to understand.

This graph is showing the results to the question 'Did you like the documentary?'. This is quite a simple question, however as it is simple, the audience can then be completely honest about what they thought about the documentary. It is clear from this graph that the majority of the 15 people asked did infact like the documentary, where as a small minority did not like it, this could be due to the fact they did not enjoy the topic in genral, or they didn't feel that the idea was done justice. By doing audience feedback research, it helps with knowing what worked and what didn't, this being that if the process of creating something like this was to be repeated, as an individual i would know what things to include and what elements did not work as well and appeal to an audience.

This graph is clearly showing a one sided result. The question being 'Did the documentary make sense to you?' shows how the audience really understood the documentary. This i feel is due to the simple topic of colour, however wide reaching and having the ability to be researched into depth with many different features, it is a topic that can be enjoyed by every type of audience. This being that it isn't age or gender specific, it concerntrates more on the discovery of how important colour is, rather than trying to persuade someone to do something.

In hindsight, i would have made sure that all filming was near enough perfect. This caused a lot of problems with the editing, this being that when it came to capturing all the footage that could be used, we found ourselves with a lack of useable footage due to bad equipment or bad filming.  I would also make sure that every single element of the project is planned, this is because of not having a sense of a plan within everything that you do within group work causes problems with knowing who is doing what.

These print screen images are showing how i uploaded the video onto YouTube, then posted a link onto the social networking website, facebook. By asking people to watch my documentary and comment on it and leave there thoughts, it helped to understand what an audience wants out of their own viewing experience.

To quote some of the comments on the documentary 'very professional! cuts are a little jumpy but overall awesome job' and 'yes a couple of jumpy bit's only on picture quality' supports the fact of the camera tape quality being bad as we got to the editing stage. This being noticed by an audience, shows what people want to see when they are watching something, proving that the best quality of editing needs to be considered.

By uploading the video onto such a popular networking site, it allows a range of people to view the documentary, supporting the idea of it being possible for any target audience to watch it, although aimed at students.

Alex is showing an interest in the documentary, by saying it looks professional shows how he got a good impresstion from the product, although he gives some criticism, it is constructive and something to think about.

Rebekah also gives some constructive criticism, however the positive feedback overrules this as the uses media language, this is shown by referring to the cut away shots and the music used. The phrase 'interesting documentary' supports our audience feedback questionnaire by everybody asked understanding the documentary. 

Francesco seems to really enjoy the documentary. This i feel is extremely positive feedback, by referring to how we tried to show colour within so many aspects of life, the quote 'colour being used in different industries' supports this. This supports the idea of trying to make the documentary interesting to an audience which seems to be successful.

Jonny mentions the word 'society'. This was a factor that we really tried to concerntrate on and the question, 'How important do you think colour is in society?' was one that we asked everybody that we interviewed. By somebody mentioning the word society, it shows our success in trying to show how important colour is within every day life and how people don't consider it to be a major factor of life.
By putting my documentary on facebook, it enabled me to see a range of peoples opinions and ideas. The majority of people who watched it did infact comment on the jumpy camera, however they do refer to this as bad use of equipment. This is a factor that i have taken on board and if ever i did a documentary again i would make sure that all equipment is of a good quality before use.

This video is showing a media student watching the documentary which had been posted on the broadcasting website, youtube. This person has done a 5 minute commentary of the documentary saying what worked and 

 what could be improved. As this person is a media student, the comments he has made on the documentary are them of those which would be beneficial to what could be changed and what worked well when considering the target audience. This helped with understanding what codes and conventions were successful at every point of the product. The media student knowing the codes and conventions of a documentary already helped into having more things to comment on. In hindsight, if the documentary was to be done again, this video helps by stating what could be changed in the future and what the audience want and what appeals to them.

4.How did you use media technologies in the construction and research, planning and evaluation stages?

This presentation is showing the different uses of technology throughout the entire project. All different aspects of technology are shown, going into detail on how to work them and how i personally used them within the planning, filming and editing process.

Question 4- Technology

Target Audience Feedback

After finishing the documentary, audiences were asked to watch the documentary and comment on it stating what worked and what could have been done differently. This was done by people watching it and then filling out a questionaire consisting of 10 questions.

10 Questions

1. Did you like the documentary?
2. Did the documentary make sense to you?
3. Do you think the general topic was successful? A good idea?
4. Did the print advert advertise you to want to watch the documentary?
5. Did the radio advert work well? Did it appeal to you as an audience?
6. Do you think the voiceover worked?
7. Do you feel there was a good range of music that was relevant to the topic?
8. Did you feel that the archive material included worked well?
9. What was your favourite part of the documentary?
10. How could the documentary be improved?

After completeing the questionaire, 15 people were then asked to watch the documentary and then answer the questions. This we found very beneficial to see how well the documentary was percieved and what worked and what could have been improved.

This image is showing how well the archive material included worked. This is beneficial to our group as it is showing that we were succesfull with what content we put in our documentary.
There was possibly slightly too much archive material included, this due to the vast topic, there was so much that could be talked about.

This graph is showing how the majority of the people asked think that the print advert advertised them to watch the documentary. However there is also a minority of people who did not agree, this showing how it could be changed.

This image is showing how the topic of colour was a good topic as the majority of people asked thought it was a good idea and had positive feedback.It is clear that because the topic was so simple, but could be explored in so many ways, it helped to appeal to a wide audience.

This question asked the audience what part of the documentary was their favourite. This result is showing more of a balanced result, however the end of the documentary showing more interest, this i feel is due to the summing up of content at the end, this being after the interviews are introduced, making the documentary interesting.

This image is clearly showing the positive feedback the audience has given to the music chosen for the documentary.
Throughout the process, as a group we tried to make the music connect with the footage being shown at the time, this we feel we did successfully, which the audience obviously agreed on.

This graph is showing a completely balanced result. Comments from the audience asked included the voiceover being good and relevant to the topic and what the footage was, however others thought it was too loud in places and the sound wasnt always clear.

This question asked was about the radio advert and if it worked well, this graph is showing how the majority of people found the radio advert useful, however it is also showing that it could possibly be imporved as it did not appeal to everyone.

This graph is showing the success of the documentary, stating that most people enjoyed it and liked it. This is helpful to the group as it allows us to see whether the idea was good and if it lived its purpose of entertaining an audience.

This graph is extremely helpful as it is showing that the documentary made sense, this being a very important factor as if it didnt make sense, it would not be entertaining to an audience.

Print Advert & Radio Advert

Codes and Conventions

• Usually one image which is simple but relevant to the topic
• Ident at the bottom right of the image
• Titles at the bottom left of the image
• Simple graphics used to inform the audience but not go into too much detail
• Limited amount of colour used
• Limited amount of text

All these codes and conventions of a print advert are the factors that need to be considered when creating a print advert. By including these things in my print advert, it will ensure that the audience will know the theme of my documentary, whilst at the same time telling them the information they need to know, this including the channel of the programme the documentary will be featured and the time and date.

These images shown are examples of print adverts. This is supporting the codes and conventions showing evidence of the different features needed and a guideline for what i need to consider when creating the one for my own documentary.

These images have been taken off the website

http://4creative.co.uk/flash/

Ideas

When planning the ideas for our print advert, we brainstormed different themes that we could use to do with colour.

These ideas were the four main topics that we decided to choose from. These ideas we felt would work when doing the print advert as by using the codes and concentions of the print advert, it would be created by choosing one of these topics and taking a simple picture which will then be edited.

Three of these four ideas were then drawn out to see which one was the most effective. We finally decided to choose the one to the left, this being the person stood on a white wall and have paint trown on them. This was chosen because when considering the topic and title of the documentary 'Live in Colour', this image is most representing the theme of living in colour as it has a person in the image, where as with the other ideas, although the images have references to colour, they don't have any relevence with people in society.

By thinking of and trying out different ideas for the print advert, it helped us with learning the codes and conventions for the print advert, this being that we knew what content needed to be put it in, also allowing us to be creative, but at the same time, having to think about it from an audiences point of view.


Print Advert Process

This was our first attempt of the print advert. This image is showing the problems we faced after we decided on our final idea. Due to the camera used, the image is proved to not be clear and of a bad quality, therefore, we did not get the image we wanted and the best outcome of our intended idea.

After the difficulties found in our first attempt, we decided that aswell as using a different camera, we needed to make the image look more professional. By changing the framing of the person to a closer shot, this concerntrating more on the face of the person, supporting the 'live in colour' title. We also decided to use different, brighter coloured paints, this making the image more appealing to an audience as through our audience research, we found that brighter coloured adverts appeal more to a person.

This is the final image of the print advert. The origional image was then edited on photoshop, making the paint brighter, and the background all one colour. The ident was then inserted on the right hand side and the information on the documetnary needed, on the bottom left hand side. Our print advert we feel followed the codes and conventions well, taking into account the codes and conventions of a 'channel 4' print advert in particular.

Radio Advert

Codes and Conventions

• Ident at the end of the advert
• Time and date of the programme
• Voice over advertising the documentary- persuasive language used, however relevant to what the documentary will be about
• Vox pops usually included to keep the advert upbeat
• Catchy, positive music which will therefore stay in a persons mind, hopefully persuading them to watch the programme.

Planning
When considering the planning of the radio advert, we began by listening to the voiceover included in the documentary to see what we could cut out and use in the radio advert. This was done after listening to examples of past radio adverts. As a group, this gave us an idea of the things that needed to be included and reminded us of the codes and conventions of the radio adverts.
Following this, we chose the music for the radio advert, this being a catchy song that will stick in a persons head to make them want to watch the final programme.

Logging & Edit Decision List

Voiceover Scripts

Voiceover Script for Documentary

Colour is everywhere. It's in our streets, it’s in our adverts. There is absolutely no where you can go were colour isn’t shining bright, right in front of our eyes. It is constantly used in our supermarkets to keep us interested in the products were buying. We took an active interest in how colour influences peoples lives and how it used to capture our attention and play with our emotions.
Colour can affect sport and how fans will only wear their teams colour to show there support.
Colour plays a massive part in the industry, artists play with the use of colours to evoke a different emotion from there audiences.
Colour is used as a form of expression it keeps the attractiveness of art alive. People gain a deep sense of enjoyment with using different colours and being creative.
Colour tv was first announced on the 1st of July 1967. Colour has been shown to improve the quality to films, this is shown in the phonenonom the wizard of oz. The transition between way a film looks in black and white compared to the way it looks in colour shows a huge improvement to the viewing experience

Radio Advert Script

Colour is everywhere, it's in our streets, it's in our adverts. There is absolutely nowhere that you can go, where colour isn't shining bright, right infront of our eyes.
What are your true colours?
Live in Colour.
Wednesday at 10, on channel 4.

The filming and editing process

Diary

4/10/10-

We did our first part of filming for the documentary today. We went into Warrington Town Centre and filmed us asking questions to members of the general public, this would then be used for our Vox Pops. We found it difficult at first to get used to the framing for each person, this due to it being the first time we have filmed. We found problems with having to reframe each time, talking into account the many different people we interviewed.

17/10/10-
Today i went to the Trafford Centre to film an art advisor, Helen De Valle, in 'Castle Galleries'. We decided to interview an art advisor to see how successful colourful paintings are in the industry. The framing of the person had to be considered and the mise on scene in the background had to be relevant, therefore, a picture from the gallery was chosen to be put behind her. This i found interesting as it taught me about how colour can affect one part of society and how important it can be. The interview i found successful as all the wanted information was shown.

4/11/10-

Today we filmed an interview with a college art teacher, Anne Fones. This i feel helped to understand a different way of using colour within a different line of work. The mise en scene in the background was bright and relevant and the framing was good, therefore a succesfull interview.

9/11/10-

Although the interview with Helen De Valle, the art advisor, was successful, as a group we were not entirely happy with the framing. In addition to this, after recording Anne Fones, the art teacher, the same tape was used for both interviews, which unfortunatley caused the teachers interview to tape over the last part of the art advisor, this giving us another reason to re-film. Therefore, today i refilmed the interview with the art advisor, making sure the framing was better and the mise en scene was fully on the screen. This interview turned out a vast amount better than the first.

11/11/10-

Today we filmed more Vox Pops for our documetnary, this was just to back up the amount of footage we had, as some of the framing for the first set of vox pops couldnt be rectified. The background for the new vox pops was bright, showing relevance to the topic. However it was closer to a main street, causing problems with traffic noise. The overall filming of the vox pops went well and the framing of some people in particular was the best we had ever done.

14/11/10-

Today, we concerntrated on the needed cut aways for the documetary. Filming was done on the streets of warrington, this showing how important colour is with everyday advertising and within representation of shops. In addition, filming was also done in Wilkinsons, this showing how important colour is when trying to sell producs in supermarkets. However, we did have a lack of equipment, therefore the shots weren't as steady as they could have been, but can be easily rectified when we consider editing them.

15/11/10 onwards-
After this date, time was spent editing the documentary on Adobe Premier Plus. We concerntrated on editing on the line first and getting the necessary footage from each of the tapes. The archive material needed was inserted as we went along, this making it easier to see the overall outcome of what the documentary would look like. The music was then put in last, making sure it fit in with the voiceover, which was the final thing to be included.

These images are showing the beginning stages of the editing process as we begin to capture all the footage on Adobe premier pro.

After weeks of filming, all footage needs to be captured on this programme to yet then be edited and cut to fit into a particular running order.

As a group, certain problems were faced within this process, this is mainly due to the programme used being highly technical. In addition to this, it is at this point that problems with the filming are introduced. This being that it is the first time that the footage will be viewed, it is then clear of the errors with filming, for example the framing of an interview or the sound of the microphone. During the editing of my documentary in particular, we found ourselves having to film two of the interviews again, this being that in one of the cases the framing was wrong and the other being that the interiewee was moving during the interview, making her eyeline incorrect. We also found that during some of the voxpops filmed, the microphone volume changed half way through, this making the footage wrong as there was too much of a change in sound.

This is a screen shot of the editing process. We began this process by capturing all the footage on each of the tapes used. This enabled us to view all the footage within each area, which we would then edit when putting the final sequence together.

This screen shot is showing how i had to search through the website 'youtube' to find the relevant music to fit into the documetnary. This would then be converted using a 'youtube to video converter', then by taking the video away to be left with the sound that can then be edited in. Finding the perfect music for the documentary was proven to be a difficult task as the songs had to be relevant, and at the same time the sound levels had to be considered, along side where they would go in the documentary.

This screen shot is showing how the sound in the documentary was edited, this is showing the different audio levels and how it was necessary to edit them to fit in with the people speaking so it wasnt over powering. Fading of the music was also included at the beginning and the end, this due to the fact that is doesnt overpower the audience giving them a shock and making the sound run smoother.

These two images are showing the editing in Adobe Premier Plus or some cutaway shots for the documentary. The cutaways included would not be on the same editing line as the rest of the footage, this being it is over the top of a voiceover or interview, it wasn't necessary for them to be on the same line and it was easier to understand. The timing and length of each cutaway was important as these are used to break up the interviews, therefore the relevant cut away needed to be placed where it was necessary.