Print Advert & Radio Advert

Codes and Conventions

• Usually one image which is simple but relevant to the topic
• Ident at the bottom right of the image
• Titles at the bottom left of the image
• Simple graphics used to inform the audience but not go into too much detail
• Limited amount of colour used
• Limited amount of text

All these codes and conventions of a print advert are the factors that need to be considered when creating a print advert. By including these things in my print advert, it will ensure that the audience will know the theme of my documentary, whilst at the same time telling them the information they need to know, this including the channel of the programme the documentary will be featured and the time and date.

These images shown are examples of print adverts. This is supporting the codes and conventions showing evidence of the different features needed and a guideline for what i need to consider when creating the one for my own documentary.

These images have been taken off the website

http://4creative.co.uk/flash/

Ideas

When planning the ideas for our print advert, we brainstormed different themes that we could use to do with colour.

These ideas were the four main topics that we decided to choose from. These ideas we felt would work when doing the print advert as by using the codes and concentions of the print advert, it would be created by choosing one of these topics and taking a simple picture which will then be edited.

Three of these four ideas were then drawn out to see which one was the most effective. We finally decided to choose the one to the left, this being the person stood on a white wall and have paint trown on them. This was chosen because when considering the topic and title of the documentary 'Live in Colour', this image is most representing the theme of living in colour as it has a person in the image, where as with the other ideas, although the images have references to colour, they don't have any relevence with people in society.

By thinking of and trying out different ideas for the print advert, it helped us with learning the codes and conventions for the print advert, this being that we knew what content needed to be put it in, also allowing us to be creative, but at the same time, having to think about it from an audiences point of view.


Print Advert Process

This was our first attempt of the print advert. This image is showing the problems we faced after we decided on our final idea. Due to the camera used, the image is proved to not be clear and of a bad quality, therefore, we did not get the image we wanted and the best outcome of our intended idea.

After the difficulties found in our first attempt, we decided that aswell as using a different camera, we needed to make the image look more professional. By changing the framing of the person to a closer shot, this concerntrating more on the face of the person, supporting the 'live in colour' title. We also decided to use different, brighter coloured paints, this making the image more appealing to an audience as through our audience research, we found that brighter coloured adverts appeal more to a person.

This is the final image of the print advert. The origional image was then edited on photoshop, making the paint brighter, and the background all one colour. The ident was then inserted on the right hand side and the information on the documetnary needed, on the bottom left hand side. Our print advert we feel followed the codes and conventions well, taking into account the codes and conventions of a 'channel 4' print advert in particular.

Radio Advert

Codes and Conventions

• Ident at the end of the advert
• Time and date of the programme
• Voice over advertising the documentary- persuasive language used, however relevant to what the documentary will be about
• Vox pops usually included to keep the advert upbeat
• Catchy, positive music which will therefore stay in a persons mind, hopefully persuading them to watch the programme.

Planning
When considering the planning of the radio advert, we began by listening to the voiceover included in the documentary to see what we could cut out and use in the radio advert. This was done after listening to examples of past radio adverts. As a group, this gave us an idea of the things that needed to be included and reminded us of the codes and conventions of the radio adverts.
Following this, we chose the music for the radio advert, this being a catchy song that will stick in a persons head to make them want to watch the final programme.