Print Advert & Radio Advert

Codes and Conventions

• Usually one image which is simple but relevant to the topic
• Ident at the bottom right of the image
• Titles at the bottom left of the image
• Simple graphics used to inform the audience but not go into too much detail
• Limited amount of colour used
• Limited amount of text

All these codes and conventions of a print advert are the factors that need to be considered when creating a print advert. By including these things in my print advert, it will ensure that the audience will know the theme of my documentary, whilst at the same time telling them the information they need to know, this including the channel of the programme the documentary will be featured and the time and date.

These images shown are examples of print adverts. This is supporting the codes and conventions showing evidence of the different features needed and a guideline for what i need to consider when creating the one for my own documentary.

These images have been taken off the website

http://4creative.co.uk/flash/

Ideas

When planning the ideas for our print advert, we brainstormed different themes that we could use to do with colour.

These ideas were the four main topics that we decided to choose from. These ideas we felt would work when doing the print advert as by using the codes and concentions of the print advert, it would be created by choosing one of these topics and taking a simple picture which will then be edited.

Three of these four ideas were then drawn out to see which one was the most effective. We finally decided to choose the one to the left, this being the person stood on a white wall and have paint trown on them. This was chosen because when considering the topic and title of the documentary 'Live in Colour', this image is most representing the theme of living in colour as it has a person in the image, where as with the other ideas, although the images have references to colour, they don't have any relevence with people in society.

By thinking of and trying out different ideas for the print advert, it helped us with learning the codes and conventions for the print advert, this being that we knew what content needed to be put it in, also allowing us to be creative, but at the same time, having to think about it from an audiences point of view.


Print Advert Process

This was our first attempt of the print advert. This image is showing the problems we faced after we decided on our final idea. Due to the camera used, the image is proved to not be clear and of a bad quality, therefore, we did not get the image we wanted and the best outcome of our intended idea.

After the difficulties found in our first attempt, we decided that aswell as using a different camera, we needed to make the image look more professional. By changing the framing of the person to a closer shot, this concerntrating more on the face of the person, supporting the 'live in colour' title. We also decided to use different, brighter coloured paints, this making the image more appealing to an audience as through our audience research, we found that brighter coloured adverts appeal more to a person.

This is the final image of the print advert. The origional image was then edited on photoshop, making the paint brighter, and the background all one colour. The ident was then inserted on the right hand side and the information on the documetnary needed, on the bottom left hand side. Our print advert we feel followed the codes and conventions well, taking into account the codes and conventions of a 'channel 4' print advert in particular.

Radio Advert

Codes and Conventions

• Ident at the end of the advert
• Time and date of the programme
• Voice over advertising the documentary- persuasive language used, however relevant to what the documentary will be about
• Vox pops usually included to keep the advert upbeat
• Catchy, positive music which will therefore stay in a persons mind, hopefully persuading them to watch the programme.

Planning
When considering the planning of the radio advert, we began by listening to the voiceover included in the documentary to see what we could cut out and use in the radio advert. This was done after listening to examples of past radio adverts. As a group, this gave us an idea of the things that needed to be included and reminded us of the codes and conventions of the radio adverts.
Following this, we chose the music for the radio advert, this being a catchy song that will stick in a persons head to make them want to watch the final programme.

Logging & Edit Decision List

Voiceover Scripts

Voiceover Script for Documentary

Colour is everywhere. It's in our streets, it’s in our adverts. There is absolutely no where you can go were colour isn’t shining bright, right in front of our eyes. It is constantly used in our supermarkets to keep us interested in the products were buying. We took an active interest in how colour influences peoples lives and how it used to capture our attention and play with our emotions.
Colour can affect sport and how fans will only wear their teams colour to show there support.
Colour plays a massive part in the industry, artists play with the use of colours to evoke a different emotion from there audiences.
Colour is used as a form of expression it keeps the attractiveness of art alive. People gain a deep sense of enjoyment with using different colours and being creative.
Colour tv was first announced on the 1st of July 1967. Colour has been shown to improve the quality to films, this is shown in the phonenonom the wizard of oz. The transition between way a film looks in black and white compared to the way it looks in colour shows a huge improvement to the viewing experience

Radio Advert Script

Colour is everywhere, it's in our streets, it's in our adverts. There is absolutely nowhere that you can go, where colour isn't shining bright, right infront of our eyes.
What are your true colours?
Live in Colour.
Wednesday at 10, on channel 4.

The filming and editing process

Diary

4/10/10-

We did our first part of filming for the documentary today. We went into Warrington Town Centre and filmed us asking questions to members of the general public, this would then be used for our Vox Pops. We found it difficult at first to get used to the framing for each person, this due to it being the first time we have filmed. We found problems with having to reframe each time, talking into account the many different people we interviewed.

17/10/10-
Today i went to the Trafford Centre to film an art advisor, Helen De Valle, in 'Castle Galleries'. We decided to interview an art advisor to see how successful colourful paintings are in the industry. The framing of the person had to be considered and the mise on scene in the background had to be relevant, therefore, a picture from the gallery was chosen to be put behind her. This i found interesting as it taught me about how colour can affect one part of society and how important it can be. The interview i found successful as all the wanted information was shown.

4/11/10-

Today we filmed an interview with a college art teacher, Anne Fones. This i feel helped to understand a different way of using colour within a different line of work. The mise en scene in the background was bright and relevant and the framing was good, therefore a succesfull interview.

9/11/10-

Although the interview with Helen De Valle, the art advisor, was successful, as a group we were not entirely happy with the framing. In addition to this, after recording Anne Fones, the art teacher, the same tape was used for both interviews, which unfortunatley caused the teachers interview to tape over the last part of the art advisor, this giving us another reason to re-film. Therefore, today i refilmed the interview with the art advisor, making sure the framing was better and the mise en scene was fully on the screen. This interview turned out a vast amount better than the first.

11/11/10-

Today we filmed more Vox Pops for our documetnary, this was just to back up the amount of footage we had, as some of the framing for the first set of vox pops couldnt be rectified. The background for the new vox pops was bright, showing relevance to the topic. However it was closer to a main street, causing problems with traffic noise. The overall filming of the vox pops went well and the framing of some people in particular was the best we had ever done.

14/11/10-

Today, we concerntrated on the needed cut aways for the documetary. Filming was done on the streets of warrington, this showing how important colour is with everyday advertising and within representation of shops. In addition, filming was also done in Wilkinsons, this showing how important colour is when trying to sell producs in supermarkets. However, we did have a lack of equipment, therefore the shots weren't as steady as they could have been, but can be easily rectified when we consider editing them.

15/11/10 onwards-
After this date, time was spent editing the documentary on Adobe Premier Plus. We concerntrated on editing on the line first and getting the necessary footage from each of the tapes. The archive material needed was inserted as we went along, this making it easier to see the overall outcome of what the documentary would look like. The music was then put in last, making sure it fit in with the voiceover, which was the final thing to be included.

These images are showing the beginning stages of the editing process as we begin to capture all the footage on Adobe premier pro.

After weeks of filming, all footage needs to be captured on this programme to yet then be edited and cut to fit into a particular running order.

As a group, certain problems were faced within this process, this is mainly due to the programme used being highly technical. In addition to this, it is at this point that problems with the filming are introduced. This being that it is the first time that the footage will be viewed, it is then clear of the errors with filming, for example the framing of an interview or the sound of the microphone. During the editing of my documentary in particular, we found ourselves having to film two of the interviews again, this being that in one of the cases the framing was wrong and the other being that the interiewee was moving during the interview, making her eyeline incorrect. We also found that during some of the voxpops filmed, the microphone volume changed half way through, this making the footage wrong as there was too much of a change in sound.

This is a screen shot of the editing process. We began this process by capturing all the footage on each of the tapes used. This enabled us to view all the footage within each area, which we would then edit when putting the final sequence together.

This screen shot is showing how i had to search through the website 'youtube' to find the relevant music to fit into the documetnary. This would then be converted using a 'youtube to video converter', then by taking the video away to be left with the sound that can then be edited in. Finding the perfect music for the documentary was proven to be a difficult task as the songs had to be relevant, and at the same time the sound levels had to be considered, along side where they would go in the documentary.

This screen shot is showing how the sound in the documentary was edited, this is showing the different audio levels and how it was necessary to edit them to fit in with the people speaking so it wasnt over powering. Fading of the music was also included at the beginning and the end, this due to the fact that is doesnt overpower the audience giving them a shock and making the sound run smoother.

These two images are showing the editing in Adobe Premier Plus or some cutaway shots for the documentary. The cutaways included would not be on the same editing line as the rest of the footage, this being it is over the top of a voiceover or interview, it wasn't necessary for them to be on the same line and it was easier to understand. The timing and length of each cutaway was important as these are used to break up the interviews, therefore the relevant cut away needed to be placed where it was necessary.

Research

Lilly Allen the fear music video is a very colourful music video it was at the summit of UK charts for four consecutive weeks. In an interview, Lilly herself said ' I think it's quite fun. Lots of colour and dancing, and it's about doing something that's in keeping with the song' This was relevant when researching our topic for our documentary as it was due to the bright colours and attracting images in the video which helped the song be such a success. This supporting the idea of the importance in colour when trying to appeal to an audience.

The first colour TV in the uk was introduced in 1966.

Colour was first used 300,000 years ago in the form of drawings on cave walls , colours were also made in the past by crushing blood from beatles.

Western world:
Traffic lights: Red means stop, yellow means caution, and green means go. Yellow signs also warn drivers of upcoming curves, pedestrian crossings, and a animal crossings.

Patriotism: Most, if not all countries have a flag. The colors of each flag are usually seen as patriotic. Red, white, and blue symbolizes patriotism in the U.S.A.

Holidays: Red and green are favorite Christmas colours. Colors of Autumn such as orange, brown, yellow and red are associated with Thanksgiving with black and orange associated with Halloween. Pastel colors are used for Easter.

Eastern World:

Marriage: White and pink are favorite just as in the western world.
Green: Eternity, family, harmony, health, peace, posterity
Happiness: Red
Helpful: Gray
Wealth: Blue, gold and purple
White: Children, helpful people, marriage,
mourning, peace, purity, travel
Gold: Strength, wealth
Evil or sadness- Just like in the western world- black.
Emotions: Blue is seen as conservative. Red is power and aggression. Brighter color such as yellow and orange represent warmth not only with emotions but also with temperature. Cool colors are blue, green, black or any color with a dark shade.

Ecology: Obviously green is the major color symbolizing ecology. The new phrase for people or companies who find ways to cut back on electricity, fuel, or things that damage the environment is "going green."

Religion:
Colors are also used in religious ceremonies or represent aspects of religion. Native American include colors in religious ceremonies. The Navajo Nation considers four colors to be important: Turquoise, white, yellow, and black. These colors represent four sacred mountains. The Apache Nation also considers four colors to be important: Green, white, yellow and black. These are sacred colors of the white mountain and are also used in government. The Iowa Nation also considers four colors to be sacred: Black, yellow, red and white. They represent direction, their flag, and what they consider to be four races of man.

Use in Therapy:
Colors are sometimes used in therapy. Colors have a huge effect on people who have brain disorders or who are emotionally troubled. The color blue has a calming effect on many people and lowers respiration and blood pressure. Red has the opposite effect. Some therapists use green to sooth and relax emotionally disturbed people who suffer from anxiety or depression. Some claim that the color violet is good for migraines but I doubt that claim because it would be used more extensively in the medical field. Yellow help energize people and relieves depression.

Color in World Culture
Color means many different things to different people and cultures. We all have our own favorite colors. People like different colors like they like different foods. Color also represents feelings, people, countries, cultures, and color symbolism. In the western world, the color red is seen frequently of symbolizing anger or aggression. Some car insurance companies charge more for red cars because some of the owners of red cars are more aggressive or take more risks.


When considering the sources of research, in particular google was used as our search engine for finding out information on colours and different areas that we could include in our documentary. Many different websites were visited including:
http://en.wikipedia.org/wiki/Color
http://www.colourtherapyhealing.com/colour_therapy/
http://www.colour-experience.org/focus/colour_museum/colour_museum1.htm
http://inventors.about.com/library/inventors/blcolortelevision.htm

These websites helped in understanding more about the different uses of colour and how important it is in todays society.

In addition to this, youtube videos were watched. This helped to get a more visual understanding of how colour is used, in particular within colour therapy.

An example of a video watched for research would be:

In addition to this, videos explaining colour blindness were watched, this was to get an understanding of what it actually means to be colour blind and to see how imporant colour actually is.

http://www.youtube.com/watch?v=2LlZXO3Sk-0