Tuesday, 9 November 2010

Research

Lilly Allen the fear music video is a very colourful music video it was at the summit of UK charts for four consecutive weeks. In an interview, Lilly herself said ' I think it's quite fun. Lots of colour and dancing, and it's about doing something that's in keeping with the song' This was relevant when researching our topic for our documentary as it was due to the bright colours and attracting images in the video which helped the song be such a success. This supporting the idea of the importance in colour when trying to appeal to an audience.



The first colour TV in the uk was introduced in 1966.
Colour was first used 300,000 years ago in the form of drawings on cave walls , colours were also made in the past by crushing blood from beatles.
Western world:
Traffic lights: Red means stop, yellow means caution, and green means go. Yellow signs also warn drivers of upcoming curves, pedestrian crossings, and a animal crossings.

Patriotism: Most, if not all countries have a flag. The colors of each flag are usually seen as patriotic. Red, white, and blue symbolizes patriotism in the U.S.A.

Holidays: Red and green are favorite Christmas colours. Colors of Autumn such as orange, brown, yellow and red are associated with Thanksgiving with black and orange associated with Halloween. Pastel colors are used for Easter.

Eastern World:

Marriage: White and pink are favorite just as in the western world.
Green: Eternity, family, harmony, health, peace, posterity
Happiness: Red
Helpful: Gray
Wealth: Blue, gold and purple
White: Children, helpful people, marriage,
mourning, peace, purity, travel
Gold: Strength, wealth
Evil or sadness- Just like in the western world- black.
Emotions: Blue is seen as conservative. Red is power and aggression. Brighter color such as yellow and orange represent warmth not only with emotions but also with temperature. Cool colors are blue, green, black or any color with a dark shade.

Ecology: Obviously green is the major color symbolizing ecology. The new phrase for people or companies who find ways to cut back on electricity, fuel, or things that damage the environment is "going green."

Religion:
Colors are also used in religious ceremonies or represent aspects of religion. Native American include colors in religious ceremonies. The Navajo Nation considers four colors to be important: Turquoise, white, yellow, and black. These colors represent four sacred mountains. The Apache Nation also considers four colors to be important: Green, white, yellow and black. These are sacred colors of the white mountain and are also used in government. The Iowa Nation also considers four colors to be sacred: Black, yellow, red and white. They represent direction, their flag, and what they consider to be four races of man.

Use in Therapy:
Colors are sometimes used in therapy. Colors have a huge effect on people who have brain disorders or who are emotionally troubled. The color blue has a calming effect on many people and lowers respiration and blood pressure. Red has the opposite effect. Some therapists use green to sooth and relax emotionally disturbed people who suffer from anxiety or depression. Some claim that the color violet is good for migraines but I doubt that claim because it would be used more extensively in the medical field. Yellow help energize people and relieves depression.

Color in World Culture
Color means many different things to different people and cultures. We all have our own favorite colors. People like different colors like they like different foods. Color also represents feelings, people, countries, cultures, and color symbolism. In the western world, the color red is seen frequently of symbolizing anger or aggression. Some car insurance companies charge more for red cars because some of the owners of red cars are more aggressive or take more risks.


When considering the sources of research, in particular google was used as our search engine for finding out information on colours and different areas that we could include in our documentary. Many different websites were visited including:
http://en.wikipedia.org/wiki/Color
http://www.colourtherapyhealing.com/colour_therapy/
http://www.colour-experience.org/focus/colour_museum/colour_museum1.htm
http://inventors.about.com/library/inventors/blcolortelevision.htm
These websites helped in understanding more about the different uses of colour and how important it is in todays society.
In addition to this, youtube videos were watched. This helped to get a more visual understanding of how colour is used, in particular within colour therapy.
An example of a video watched for research would be:


In addition to this, videos explaining colour blindness were watched, this was to get an understanding of what it actually means to be colour blind and to see how imporant colour actually is.

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